Case Study

Movebooth Photo Booth

Crafting a digital photo marketing activation platform for the biggest brands in the world.
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Movebooth is a digital photo activation platform and hardware selfie station used by some of the biggest brands in the world at some of the biggest events in the world. They offer a turn-key solution for brands and experiential agencies to create and run a selfie station with a completely customized end-user experience that is inherently viral for social media sharing.

The Need

Movebooth was co-founded by our very own Founder & CEO, and has been designed, built, and sustained with Camber since before its first activation.

Movebooth needed Camber's expertise as a full-service Portfolio Partner to not only design and build their first release, but to see them through a long strategic roadmap including product strategy, design and prototyping, app and web development, and audience & revenue services.

Challenges

Movebooth needed their solution to be extremely robust to deal with unpredictable conditions "in the field," such as high concurrent use and spotty internet connectivity (a common nightmare for event operators in both crowded and remote event locations).

They also needed the activation to be customizable by event operators on-the-fly so that each activation was very unique, but still within the concept of a "selfie station" experience.

And finally, it needed to be a world-class experience that would work just as well for experienced enterprise event professionals with their own technical and graphics teams as it could for non-technical clients who would love a personalized selfie station for their wedding or parties.

Our Solution

As Movebooth's Portfolio Partner, we have provided full-service product strategy, design, development, and audience & revenue services.

We've created Movebooth's entire digital experience starting before their first activation all the way through now–as they serve clients like Coca-Cola, Nike, Disney, T-Mobile, professional sports teams across the NFL, NBA, MLS, and more, and even Queen Bey herself, Beyoncé, as her VIP area photo experience on tour across the US.

We've planned, designed, built, and executed against a long-term product roadmap for:

  • a central, back-end API
  • a selfie station kiosk mobile app
  • a web dashboard for clients to manage their activations
  • a website to support audience & revenue efforts
  • an administrative dashboard to remotely monitor and support a fleet of selfie station hardware units
A Delightful Experience

Event guests love making moves and memories with the Movebooth app at selfie stations around the country. They can make 4-picture GIF loops, 1-second "boomerang" GIFs, still photos, or 15-second "story" videos with audio, then share their images straight to their phone via text message, email, or twitter. Instant gratification ftw!

Perfect for Brand and Bride.

Not everyone who wants Movebooth comes with their own logo graphics in tow. We helped Movebooth create a dedicated app experience called Memento by Movebooth, which offers a logo generator and color scheme picker so that brides and other private event clients can create a truly personalized photo booth experience for their event in minutes with no technical or design skills required.

Robust by Nature

Everything about the Movebooth experience has been built to withstand unpredictable circumstances in the field. The kiosk mobile app features offline-first functionality, continuing to take pictures and collect sharing instructions for each one, even while the network slows down or disconnects completely.

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Client Satisfaction

We're all about relationships and results.

It's R&R, but not the kind you're thinking. We don't just bring on projects, we bring on relationships. And we work hard to create the great results which make them last.
"I haven't found another team that can deliver like Camber. The ROI is consistently great."
“Camber has been instrumental in our project successes. The business outcomes are terrific.”

Imagine what you could do with a team like this.

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