Feature Value Framework

The gap between what you could do and what you should do is vast. Camber’s Feature Value Framework is a structured approach to analyze and optimize digital product plans towards outcomes that will be valuable to both your business and your customers.

At Camber, we use the Feature Value Framework to help our clients make informed decisions about their product strategy. This tool allows us to evaluate and prioritize features in a product development process, ensuring that our clients get the most value for their investment.

A hand-sketched style drawing of a Venn diagram with three overlapping circles titled, "User Value," "Business Value," and "Effort to Build." The small overlapping area between all three circles is labeled, "Optimal Product Focus Point."
Camber's Feature Value Framework

Through the four-step process of defining features, evaluating customer value, assessing development and maintenance costs, and making a prioritization decision, we help our clients align their product strategy with their overall business goals. By using the Feature Value Framework, we are able to balance the trade-off between delivering value to customers and managing costs, and make sure our clients are developing features that will provide the most value to their target audience.

Maximizing Value and Minimizing Costs

By using a structured approach to feature prioritization, we help our clients make confident decisions about the development of their product, ensuring that they are on the right track to success. We follow the four steps below as part of our Feature Value Framework process.

Define Features: We work with our clients to create a comprehensive list of all the features that could potentially be included in their product, taking into account the needs and requirements of their target audience, as well as their overall business goals and product strategy.

Evaluate Customer Value: We evaluate the value of each feature in terms of the benefits it provides to customers, considering factors such as customer demand, the unique value proposition, and the competitive landscape.

Assess Development and Maintenance Costs: We assess the cost of developing and maintaining each feature, taking into account factors such as the resources required, the complexity of development, and the ongoing costs of maintenance.

Make Prioritization Decisions: Based on customer value and development and maintenance costs, we help our clients make informed decisions about the priority of each feature. We ensure that the prioritization is based on a balance between delivering value to customers and managing costs, and aligns with the overall business goals and product strategy.


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