Product Immersion

Success is never guaranteed, but failing to plan is planning to fail. We start every new project by immersing ourselves in the product–from the potential customers and pain points to competing solutions and the business case for yours. Camber’s Product Immersions help find successful paths through the weeds of product development.

At Camber, our Product Immersion process is a key component of our product development approach. We understand the importance of thoroughly researching and planning new product ideas to ensure their success and minimize the risk of failure.  We invest time and resources into fully understanding the products we create, from the features and benefits to the use cases and customer needs. This allows us to design and deliver products that meet the expectations of our clients and their customers. 

Each Product Immersion conducted by the Camber team will be slightly different depending on the needs dictated by the product vision.  Our commitment to thoroughly understanding your product vision is a fundamental part of our process and sets us apart as a product development agency. By thoroughly researching and understanding your product ideas, we can ensure your product is well-positioned for success and will meet the needs of its target market.


Our process begins with a comprehensive research phase, where we gather data and insights. This allows us to understand customer needs, identify unmet needs, and identify opportunities for innovation. Based on this information, we can then refine the product concept and create a compelling value proposition for the product.

Code, Architecture, and Dependencies Inventory: Camber's team catalogs and tracks the various components and dependencies involved in the software system, such as the source code, libraries, and tools. This helps to ensure that the system is built with a solid foundation and is scalable and maintainable in the long run.

Quality, Security, and Feasibility Audit: the team assesses the overall quality, security, and feasibility of the system from a technical perspective. This includes identifying potential risks, vulnerabilities, and areas for improvement, which are critical to the success of the product.

UX & Accessibility Audit: Camber’s team evaluates the user experience and accessibility of the product, making sure that it is designed to meet the needs of users with diverse abilities and disabilities. This helps to ensure that the product is inclusive and meets accessibility standards.

Competitive Analysis: the team compares the product to its competitors to identify strengths, weaknesses, opportunities, and threats. This provides valuable insights into how the product can be differentiated and improved to better meet customer needs.

User Workshops & Requirements Gathering: the team conducts workshops and gathers feedback from users to gain a better understanding of their needs and requirements. This helps to ensure that the product is designed to meet the needs of the target market and is well-positioned for success.

Baseline Digital Health Metrics: provides a starting point for measuring and tracking the health and performance of the system over time. This allows for continuous improvement and optimization, ensuring that the product stays relevant and meets the changing needs of its target market.


The comprehensive planning phase defines the steps required to bring the product to market, including user journey planning, wireframes, user stories, agile roadmap, and resource requirements. The plan also includes an estimate of the cost and resources required to bring it to fruition.

North Star Statement: is a clear and concise statement that defines the purpose and direction of a product or project, helping to keep everyone aligned and focused on what's most important.

User Roles & Personas: are fictional representations of a product's target audience, based on research and data, used to help understand their needs and behaviors.

Defining Your Minimum Delightful Product: is the process of identifying and prioritizing the most important features and functionality of a product, ensuring that the minimum viable product is still valuable and delightful to use.

Feature Value Framework: refers to the benefit that a product's features provide to its users, helping to determine the most important features to include in the product and prioritize development efforts.

Agile Roadmap & Estimates: creating a roadmap for a project that outlines the steps required to bring the product to market, along with an estimate of the time and resources required to complete each step.

Screen/Sitemaps: creating a visual representation of the user interface, including screens, sitemaps, and key interactions, to help clarify the user experience and ensure that the product meets the needs of its target audience.

User Flows: describe the steps a user takes to complete a task within a product, helping to identify areas for improvement and ensure that the product is intuitive and easy to use.

Concept Sketches, Wireframes, and/or Design Recommendations: visual representations of a product, used to explore and refine ideas and to communicate the design vision to stakeholders.


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