InvestorFuse is a leader in the software-as-a-service space for real estate investors and real estate investment management.
The InvestorFuse team are experts in lead follow up to maximize sales while reducing the amount of time spent manually nurturing leads. By the time they engaged Camber, they had already turned their knowledge into a very popular paid subscription product built upon a third-party automation platform.
While the user experience they were able to offer via the third-party platform created tremendous value for their customers, InvestorFuse sought to create a more refined user experience for their customers' specific needs across desktop, tablet, and mobile devices, design a modern user interface, and reduce dependency upon the third-party platform for their long-term product roadmap.
InvestorFuse selected Camber Creative as their Portfolio Partner to overhaul their Software-as-a-Service (SaaS) platform experience from the ground-up.
- Users faced with task overload, with no clear way of determining the priority of what to do next
- A steep learning curve to understand not only how to use InvestorFuse, but also the third-party app on which it was built
- Complex context rules for recommended next action engine: what should the next task be? who on my team should complete it? when should they do it?
- Desire for low-touch, but highly personalized automated lead communication across multiple communication methods