The Crypto App is an all-in-one crypto platform for tracking wallet portfolios, market trends, and crypto news.
The Crypto App’s team approached Camber with several core needs to expand on their existing application. Having already built a successful application with a large global following, The Crypto App team needed to better understand the sustainability of their platform, both from a technical scalability perspective and an overall UX/UI design perspective.
Having already acknowledged bandwidth and user activity trends, The Crypto App team needed to ensure that their platform would continue to operate smoothly for their user base as they continued to expand their reach. To aid in this expansion, The Crypto App team also needed to modernize their user interface to meet and exceed competitors’ aesthetics while maintaining their own tools.
The Crypto App selected Camber Creative to perform technical and design audits, leading into a design overhaul of their existing Android and iOS applications.
- Providing non-obtrusive and quality of life updates to a large established user-base
- Reconfiguring existing feature sets to apply user experience improvements with little to no functional impact
- Identifying performance bottlenecks and providing efficiency solutions
- Operating with minimal copy changes due to heavy localization needs, supporting several language options
- Creating an aesthetically pleasing visualization for an inherently data-rich environment
- Coordinating a redesign of applications in tandem with new feature development in the existing application and brand design system