The InvestorFuse team are experts in lead follow up to maximize sales while reducing the amount of time spent manually nurturing leads. By the time they engaged Camber, they had already turned their knowledge into a very popular paid subscription product built upon a third-party automation platform.
While the user experience they were able to offer via the third-party platform created tremendous value for their customers, InvestorFuse sought to create a more refined user experience for their customers' specific needs across desktop, tablet, and mobile devices, design a modern user interface, and reduce dependency upon the third-party platform for their long-term product roadmap.
InvestorFuse selected Camber Creative as their Portfolio Partner to overhaul their Software-as-a-Service (SaaS) platform experience from the ground-up.
As InvestorFuse's Portfolio Partner, we provided full-service product strategy, design, development, and sustainment services.
We created an all-new user experience that eliminated distraction and focused users on their highest-value activities, with a proprietary Software-as-a-Service infrastructure, eliminating third-party platform dependencies and laying the foundation for InvestorFuse's long-term product development and growth. This build included:
The original InvestorFuse product was built on top of a third-party system with very little ability to customize the user experience and user interface. As a result, users had to not only understand that system's structure really well, but also InvestorFuse's unique implementation of that system. This resulted in a lot of generic navigation, features, and options that were not relevant to InvestorFuse users and a complicated onboarding process.
Our InvestorFuse redesign aimed not only to strip away the unnecessary components of the user experience, but to go even further towards the goal of helping users do exactly the right thing at the right time to close deals almost effortlessly. Intelligent, opinionated automation helped achieve this goal.