Becoming a mobile app entrepreneur is all the rage these days. Yet, before you jump ship from your investment banking job to enter the sexy world of mobile app entrepreneurship, you want to scope out the scene to make sure this is going to be the life for you. To start, you’ll want to begin to understand what you can expect from this career and what roles and responsibilities come with success in the space.
Success as a mobile app entrepreneur really boils down to three things: identifying the right problem, getting the people on board to help you bring that vision to life, and getting a product that you can continue to optimize into the hands of the right people. If you can navigate these key elements of the job, you’ll be well on your way to building a strong app that people can’t wait to use. In order to succeed in this career, you really need to push yourself to continue to think outside the box and innovate on a daily basis.
Throughout this article, we’re going to give you a glimpse into the world of mobile app entrepreneurship in an attempt to help you decide if this lifestyle is right for you. We’ll cover what a mobile app entrepreneur actually is, what the life of a mobile app entrepreneur looks like, and what it takes to be successful in the space. Here we go!
A mobile app entrepreneur is an entrepreneur who is specifically focused on creating, launching, managing, and optimizing mobile applications. While mobile app entrepreneurs are responsible for driving the ideation, strategy and business development efforts of the app based business they intend to start, they often don’t take on the full design and development process on their own. Instead, many mobile app entrepreneurs choose to work with digital product agencies to reduce their time to market. Aside from landing the right idea and collaborating with the right developers to bring that idea to life, one of the most critical aspects of the job of a mobile app entrepreneur is to establish the right pricing strategy and monetization plan to generate revenue.
The life of a mobile app entrepreneur isn’t for everyone, so before you commit to jumping into this lifestyle make sure you take some time to try to understand what you’re getting into. In the early stages, much of your time will be spent doing some intensive brainstorming to identify the problem you’re trying to solve. Then you’ll dig into trying to think through the solution you want to develop and who your target audience will be.
Much of this early work will entail a lot of independent design thinking. Yet when you get to the next phase of designing and developing the actual app, you’ll likely begin collaborating with other stakeholders such as a digital product agency to bring your vision to life. One important thing to keep in mind is that building an app requires some up front investment, so make sure you have the resources readily available to finish the MVP version of your app before you invest in getting started.
In order to be successful as a mobile app entrepreneur, there are a few key things you’re going to need to keep in mind. First, you’ll need some upfront capital. Even if you have strong technical skills and development training, it’s going to be hard to tackle the entirety of the workload on your own. In order to build a clean product that people are actually going to want to use, you’ll likely need to partner with a development team and potentially an audience and revenue department to really execute your vision and reduce your time to market. This requires a financial investment, so to be successful, you’ll want to plan for these costs up front so you’re not left surprised along the way.
Creating useful and intuitive mobile apps ultimately starts with understanding your users. In order to be successful in this career path, you need to be able to be observant about the actions of those around you and try to observe nuances about the way that they live their lives. Taking this one step further, you need to be able to dig deep and try to understand the problems people are faced with in their daily lives, and specifically the challenges facing those individuals that you are setting out to help.
Like any entrepreneurial venture, starting a mobile app business requires a lot of initiative and self motivation to get something off the ground from scratch. You’ll need to be able to develop a vision and ultimately possess the implementation skills necessary to bring that vision to life. Being a self starter doesn’t mean that you need to do everything on your own. Rather, you need to be able to visualize what solution you’re trying to develop, who that solution is going to help, and how to create tangible features that can bring that solution to life for your target users. Being a self starter doesn’t mean that you need to do everything on your own. Rather, you simply need to understand what resources you need to build the app aligned with your vision and how to get the necessary stakeholders involved.
Becoming a mobile app entrepreneur can seem intimidating at times, especially if you don’t have a technical background. But don’t let this stop you! One of the most important things to keep in mind is that you shouldn’t be entering the field with the expectation that you need to tackle all design and development efforts on your own. Instead, consider partnering with a development company like Camber Creative once you have your idea solidified so that we can remove some of that burden that you’re feeling and leave you to what you do best. We can really help you to accelerate your time to market so that you can start getting real user feedback and navigating how to improve the quality of your application and how to get it into the hands of the right consumers.