Having a great website is critical for any business. You want to develop trust with users who see your brand as a legitimate authority in your field. However, just having a great website isn’t enough!
You also need to make sure people are discovering your brand. Driving traffic to your website can be a challenge, but there are many proven methods to help you do just that.
Here are ten quick tips to help maximize your web traffic and get your business noticed.
I know you’re probably tired of hearing about search engine optimization (SEO). Sorry, we’re going to talk about it again. This is how you’re going to gain traffic from potential customers who are specifically looking for the types of products or services you offer. After all, Google is typically the first place someone goes if they’re looking for something specific without a particular company in mind.
Implementing strong SEO starts during the design and development of your website. If your website is already live and you haven’t paid SEO any attention, don’t worry! You can still go back and tweak things as needed.
Be sure to do research on the keywords relevant to your website and try to implement them wherever you can. This means putting keywords in your webpage copy, your meta titles, and meta descriptions.
SEO is an extensive topic, and if you want to really nail it, then Google’s SEO Starter Guide is a great place to start.
Many businesses choose to include a blog on their own website. This is a great way to put out content that is useful to your customers and can help with your on-page SEO efforts. However, there are other places you can create blog posts to promote your business. One of the most popular websites for blogging is Medium.
By posting on Medium, you can provide strong content while also linking to your website. This will help get you backlinks from a high-authority domain outside of your own website. Medium also carries the added benefit of allowing you to build a following of regular readers.
One of the most valuable tools for marketing your business is an email list. Now, granted, to use this list to drive traffic you first need to gain subscribers. This means you’ll need to first get people to your website once to sign up before your email list becomes effective. However, once users are signed up, your email list is a fantastic way to turn that single website visit into repeat traffic.
The key to turning your email list into additional web traffic, which you can then convert into sales, is providing useful content in your email campaigns. Nobody wants to be inundated with sales-heavy spam. Instead, provide useful information for your target market with a CTA directing to your website.
Another way to drive traffic to your website is through your YouTube channel. If you’re an e-commerce brand, you can create high-quality videos demonstrating the products you sell. If you’re a service-based brand, you can focus your videos on topics surrounding the service you offer. For example, a mobile app development agency may want to create videos on various aspects of the development or marketing process. At some point in the video, you can plug your website and include the link in the description.
With YouTube seeing 1.86 billion viewers in 2021, there is plenty of opportunity to get eyes on your content.
Sometimes the best way to drive traffic to your website is by creating a bond with your target audience. Many businesses utilize Instagram, Facebook, and even LinkedIn to post engaging and relevant content with the goal of developing a large following.
By showing your brand’s personality and humanizing your organization, you can develop trust. Along with consumer trust for a brand comes loyal customers. Placing links in your social media posts is a great way to direct those followers to your website.
Your social media efforts don’t have to be completely your own. Social media “influencers” are all the rage these days. Many businesses see success by partnering with influencers who have large followings to get their brand noticed by many more potential customers than they ever could on their own social accounts. This method may require some investment, whether that is free products given away or direct financial compensation, but it can be a powerful tool to drive traffic to your website.
If written content is a key part of your marketing effort (and it should be!) then you may want to consider pitching blog posts to publications. This will allow you to provide the same great content you do on your own blog, but it carries with it the added benefit of getting backlinks to your own website from other sources. This is great for SEO, and it also helps you get your content in front of an audience that you may not have otherwise been able to reach.
While developing an organic following on social media is important, it may also be beneficial to run some paid advertising campaigns on Facebook. There is a lot of power in Facebook’s advertising platform. When you create advertising campaigns on Facebook, you can target your advertisements as narrowly or broadly as you’d like.
Want to get your ads in front of 20 to 30-year-old females who like to read and are employed as professional physician’s assistants? With Facebook ads, you can do that. This is a great way to drive highly targeted traffic to your website.
Podcasting has become a massively popular form of media. There are podcasts on virtually every topic imaginable, and they are a great way for individuals or businesses to speak to their audience. If you’ve got the gift of gab, then pushing out a weekly podcast is a great way to provide audio or video-based content on various topics surrounding your industry. This is a great way for your brand to be discovered and for you to promote your website in the process.
If you don’t have the time or desire to produce a podcast, which can be a lot of work, you may consider finding existing podcasts and offering to become a guest or paid sponsor. Paid sponsorships are how many podcasts bring in direct revenue, and it could be a key to help you gain additional website traffic.
Driving traffic to your website is one of the most critical components of a successful business. If the above tips seem daunting, or if you do not have the time to implement them, then you may want to consider hiring a team of professionals.