No matter how great your app is, people aren’t going to download it if they don't know about it. That's why you need to make sure it has as many high quality reviews and ratings as possible on the App Store.
While many people are concerned about the initial launch, there are plenty of things you can do after your app is live in order to get more reviews from users who have already tried it out. Here are a few tips to get you started:
Solicit Reviews Directly
The best way to get feedback from your users is to ask for it directly. This can be as simple as an email survey or Facebook message, or you can use an app that makes it easy for users to give you feedback. You could even make a quick call or send a text message if you have the contact information for each user in your database!
Remember: asking people what they think about certain aspects of specific features will help you understand why they're giving low ratings, so keep track of all responses (and make sure they're anonymous).
Incentivize Users to Leave Reviews
Users will be more inclined to leave reviews if you Incentivize them with discounts, freebies, and other rewards. Consider incentivizing them with a contest or giveaway, or through other programs such as loyalty or referral programs. This will make them feel as if you are genuinely invested in getting their feedback and are thanking them through providing them with something in return.
Improve Product Quality
If you want to get positive ratings and reviews, it’s important to continue to focus on optimizing product quality. Make sure your product is solid. If your app has bugs or crashes frequently, customers will be less likely to leave reviews—and may even completely avoid purchasing it in the first place. Be sure to thoroughly test every aspect of your software before launch day arrives and fix any issues as soon as possible once they're discovered.
Strong Customer Service
Provide great customer service. If a customer contacts you with feedback or questions about their experience using the app, respond promptly! This will show potential new users that this is a company that values user input and wants its customers to be happy with the product they purchased from them.
Clear Way to Contact
Give people an easy way to contact you directly if needed through listing an email people can reach out to or providing an input form where people can drop in questions or feedback. You can also offer up social media handles for customers who prefer using those platforms over email when communicating with businesses.
Even though it’s tempting to focus on the number of reviews your app has, remember that quality is much more important than quantity in this case. You should focus on getting as many high-quality reviews as possible, rather than just any old review. The best way to do this is by focusing on building relationships with customers and providing them with a great experience from start to finish. And above all else, always remember that feedback is good no matter what form it takes!
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