Video teasers are an effective way to market your mobile app. They allow you to show off your app’s features and benefits in a short video that can be shared across social media channels, such as Facebook and Instagram.
What is a video teaser?
A teaser is a short video that gives people an overview of your app's main features, benefits, and value proposition. It should be quick, simple, and easy to understand. The goal is to grab the viewer’s attention in just a few seconds so they know whether or not they want to learn more about your app.
Why is a video teaser important?
Video teasers are an important part of marketing your mobile application. They help you get the word out about your app, generate buzz and build a community around it.
When people hear about a new game or movie release, they often want to know more about it. They might even go online and start searching for videos and pictures that show what the movie/game is like. You can do this for your mobile app too! Here are five attributes of strong mobile app teaser videos to keep in mind when you’re building your own teaser video.
Show Only the Best Content
You should only show clips that are the most relevant and exciting. After all, you don’t want to lose your audience with a lengthy video! Make sure that the short preview shows only the best content from your app, so users will be left hungry for more.
If you include too little information in your video teaser, it can be hard for users to understand what they should expect from an app. Make sure that every second of footage is relevant and important—don’t waste any time on unimportant features or superfluous information.
Your video's goal is to get people excited about your app and interested enough in the product that they want more. You want them to have a good idea of what your app does and how it will help them solve their problem, but you don't need to show every feature or go into too much detail.
You also don't want to confuse viewers by showing too many different things in one video or giving them conflicting information on what they can do with the app. Make sure that everything you include is relevant and useful!
Make it Succinct
You'll want to create a video that's no longer than 15 to 20 seconds. This is the ideal length for a teaser. If you make your teasers too long, they're not likely to get noticed at all.
If you make them too short, however—say a few seconds—then you won't have enough time to tell viewers what your app does and why they should care about it. A good rule of thumb is that if it takes more than 10 seconds for someone who isn't already familiar with your product line or brand story to figure out what makes it unique from everything else out there, then it's probably too confusing.
That being said: If a video just isn't working for whatever reason (too dull? too boring?), then abandon ship and try again!
Subtitles are often overlooked, but they can be a powerful tool for both international users and localizing your video content. Subtitles can help with SEO, as Google favors videos with subtitles over those without. They can also increase the length of time users spend watching your video and increase user retention.
Subtitling is relatively simple to do in most editing software. Just add a subtitle track to the timeline, type out or record your subtitle(s), then sync them up with the mouth movements in the video by using timecode references or by hand-editing them into place.
Develop a Script
It's important that you have a clear and concise script for the teaser. You'll want to keep it short and include the app name, brief description of what it does, and a call to action (e.g., "Download now!").
Be sure not to get carried away with details about how great your app is. Focus instead on selling its benefits in an intriguing way that will make people want to watch the full video on their mobile device or desktop computer. Also include links back directly into your app store so that viewers can easily download it if they like what they see!
Also, write your script in a conversational tone. A common mistake many creators make is using formal language in their teasers, which makes them seem distant and cold rather than inviting viewers into an intimate conversation. Instead, position the tone as if you’re having an intimate conversation with your friends and family members about your app.
In conclusion, it’s important to remember that a teaser video is just one part of your marketing strategy. It should be something you create and share as early in the process as possible—ideally before you even start building anything.
If you’re not sure where to start, then use some of these tips when planning out your next project: make sure it has a clear focus on what makes it unique, keep it brief (less than 20 seconds), feature only the best content, make sure there are subtitles so viewers can understand what they’re seeing, and make sure there’s an engaging script with strong imagery!
If you could use some help crafting the perfect teaser video for your app, reach out to our team of experts at Camber Creative!
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