To Eat List is a social network built around the most essential IRL social thing in human culture: food. To Eat List is for sharing your favorite restaurants with all your friends and followers, and getting restaurant recommendations from people whose taste you trust.
Traditional "restaurant review" apps are plagued with bots, trolls, paid reviews, and angry rants from strangers. To Eat List needed to be as much the antidote to this as possible.
To Eat List is based on a simple premise–the best recommendations are from other users you know and trust, not randos on the internet. To Eat List would focus first on floating recommendations from people you follow, then using overall popularity as a fall-back in places where your friends haven't added favorites yet.
It would also do away with reviews in favor of a binary recommendation structure. Would you recommend this place to a friend, yes or no? If yes, onto your favorites list it goes! If no, that's cool – no need to spread negativity, just remove it from your list and move on. This structure would help minimize "gaming" the results, like you see with traditional reviews and average star ratings systems.
- A complete U.S. restaurant database was needed from day 1, so a first-party database was out of the question
- Sought to send push notifications based on location data, like a reminder to favorite or remove a restaurant from your list just after you've left
- Needed alternative discovery methods besides just your friends
- Required an economical, yet robust and accurate location database
- Sharing To Eat List restaurant profiles off-app needed to encourage app downloads without a hard gate to see content