Movebooth is a digital photo activation platform and hardware selfie station used by some of the biggest brands in the world at some of the biggest events in the world. They offer a turn-key solution for brands and experiential agencies to create and run a selfie station with a completely customized end-user experience that is inherently viral for social media sharing.
The Need
Movebooth was co-founded by our very own Founder & CEO, and has been designed, built, and sustained with Camber since before its first activation.
Movebooth needed Camber's expertise as a full-service Portfolio Partner to not only design and build their first release, but to see them through a long strategic roadmap including product strategy, design and prototyping, app and web development, and audience & revenue services.
Challenges
Movebooth needed their solution to be extremely robust to deal with unpredictable conditions "in the field," such as high concurrent use and spotty internet connectivity (a common nightmare for event operators in both crowded and remote event locations).
They also needed the activation to be customizable by event operators on-the-fly so that each activation was very unique, but still within the concept of a "selfie station" experience.
And finally, it needed to be a world-class experience that would work just as well for experienced enterprise event professionals with their own technical and graphics teams as it could for non-technical clients who would love a personalized selfie station for their wedding or parties.
