Twitter Takeovers: AI Content Generation — Wave of the Future or End of the World?

Topher DeRosia
March 18, 2022

This week’s Twitter Takeover was all about AI (Artificial Intelligence) generated content on websites. I knew some about it going into the chat and had some assumptions and expectations that turned out to be quite wrong.

First, I expected that either there were many groups working on this project, OR that there were only a few. As it turns out the answer is a lot more nuanced, as you’ll see below.

Second, I expected writers to hate AI. I thought they’d want creativity to come only from humans. As it turns out, the opposite was true, as every writer who took part was quite keen on trying AI generated content.

Let’s dive into the conversation. I started the conversation by asking a question about whether AI generated content is the wave of the future or the end of the world.

Jason Resnick had this to say:

And Taylor shared this:

Why Now?

I don’t remember AI generated content being a significant player until recently, and I expressed my concern. Vito Peleg from Bertha.ai had this to say:

And What DO the Writers Think?

Stacey is a web developer, but still ends up creating content. Here’s what she had to say:

Taylor is a professional content creator, and had this to say:

But What Does an AI Have to Say About It?

Throughout the conversation, the AI behind Bertha.ai took part with excellent responses like this:

All things considered, I wouldn’t have guessed it wasn’t being managed by a human. There was one time I asked a question that it didn’t really answer, but that could have been human error. I was impressed.

What About Problems?

As I mentioned above, I was sure thinking that coming into this discussion, someone would say this is a terrible idea. Nobody did, so I asked about what some valid arguments might be. Here’s what I got:

Summary

It would appear that AI generated content is already at a place where it can generate a good rough draft that can be passed to a strong editor and turned into something unique and original. Furthermore, it’s gaining inertia. It’s getting better and better every day. I’m excited to see where it goes.

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